SEO

what is seo and how is seo used?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). This can be done through a variety of methods. SEO can be a very effective way to drive traffic to a website. However, it is important to note that SEO is not a quick fix. It can take time and effort to see results. However, with the right strategy and execution, SEO can be a very valuable tool for any business.

·        To increase website traffic. By making a website more noticeable in search engine results pages, SEO may aid in increasing the amount of visits to that website.

·        To generate leads. By bringing website users who are interested in the company's goods or services to the site, SEO may assist in generating leads.

·        To increase sales. By attracting customers who are prepared to buy to the website, SEO can assist to improve sales.

·        To build brand awareness. By making the website more visible on search engine results pages, SEO may assist to increase brand awareness.

·        To improve the website's overall rankingThe total rating of the website on search engine results pages may be improved with SEO, which may increase its visibility to potential customers.

Reference

Gudivada, V.N., Rao, D. and Paris, J., (2015) Understanding search-engine optimization. Computer, 48(10), pp.43-52.