Understanding Meta tags
Understanding Meta Tags
Many strategies have been created to manage digital material and make up for search engine flaws. One of such tactics is the creation of meta tags and the use of them to regulate the Web indexing procedure Alimohammadi (2003).
Meta-tags must always be positioned at the top of an HTML page, immediately behind the TITLE> element, in-between the real HEAD> tags, and before the BODY> tags. The user's browser programme or search engines may read and utilise metatags even when they are not visible in the Web page display.
Following are some of the common meta tags:
Title Tag : The most significant meta tag is the title tag. Search engines utilise it to decide how to title a web page in search results. The important keywords you want your page to rank for should be included in the title tag, which should be precise and descriptive.
Description Tag : The content of a web page can be briefly summarised using the description element. The important keywords you want your website to rank for should be included in the description tag, which shouldn't be more than 160 characters.
Author Tag : A web page's author can be identified using the author tag. Although search engines do not use this information, visitors who are curious about the author of a page's content may find it useful.
Keywords : In order to inform search engines about the terms your page is about, use the keywords meta tag. It's crucial to remember that search engines no longer utilise the keywords meta tag to determine rankings.
Robots meta tags : To manage how search engines explore and index a website, utilise the robots meta tag. For instance, you may instruct search engines to index a website only after a specific date or to not index it at all using the robots meta tag.
References
Alimohammadi (2003), Emerald insight, Meta‐tag: a means to control the process of Web indexing.
Comments
Post a Comment